Strategic land promotion refers to promoting the inclusion of specific parcels of land for future development within the local planning policy frameworks which are outlined in a local planning authority's local plan. This process aims to influence the allocation of land for housing, commercial, or other forms of development.

SHW can help you

Strategic Planning: We provide guidance on identifying land suitable for development and strategising on how to promote its allocation within the local plan.

Policy Analysis: Analysing local planning policies, market trends and identifying opportunities to advocate for the allocation of land for development.

Engagement with Authorities:
Liaising with local planning authorities, stakeholders, and relevant parties to promote the land for allocation.

Documentation and Submissions:
Assisting in preparing the necessary documents and submissions to support the inclusion of the land in the local plan.


Please use our Planning Enquiry Form if you would like further information. 

Our approach

Our goal is to assist in advocating for the allocation of strategically identified land for development within the local planning framework, ensuring that it aligns with policies and supports future development needs for a locality.


We will evaluate land parcels, considering factors such as location, suitability for development, and compliance with planning policies. We engage with local authorities, community groups and stakeholders to advocate for the inclusion of the land in the local plan. We then assist with the preparation of reports and evidence before supporting you with the final submission process.

People finder

See our people


See everything

Filter by:


Professional Consultancy


Building Consultancy

Sales, Lettings & Acquisitions